Source: Filmaker IQ Blog
After years of unpaid experiments, the FCC officially opened up the airwaves to commercial television broadcasting on July 1, 1941. Â NBCâs experimental W2XBS in New York City received the first commercial license becoming WNBT. That very same day, at 2:30PM just before a broadcast of a Brooklyn Dodgers â Philadelphia Phillies baseball game, NBC aired the very first television commercial in the world. [embedded content] Thatâs the story according to Ad Age, Fortune, Entertainment Weekly, Slate, Adweek, OpenCultureÂ and many more. Even the official Emmyâs site has an image of this very commercial in their write up. Only one problem -Â THATâS NOT THE AD THAT AIRED!! Hereâs a picture of the ad as it was created: We have corroboration on the design of the advertisement from a piece that ran in Broadcasting Magazine July 14 1941 Further corroboration comes from Jim Von Schillingâs book, âThe Magic Window: American Television, 1939-1953â WNBT aired TVâs first commercial at 2:30PM; i was simply a picture test pattern that had been redesigned into a working clock, ticking off the seconds in front of the TV camera. The sponsorâs name, Bulova, appeared on the clock, which ticked for a full minute at 2:30 and later again that night. Bulova paid four dollars for the afternoon spot and eight dollars for the evening, and afterwards they signed up for thirteen weeks of similar commercials. (page 37) Okay so a bunch of sites saw a YouTube video claiming to be the first TV ad ever produced and bought…Read more at: What the First TV Ad Ever tells us about our Technological Complacency
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