On Thursday, August 18, 2016, Hockey Alberta unveiled its new visual identity. Alberta is represented through the use of the official gold and blue colours of the province; a stylized letter ‘A’ that also forms the profile of a net; and the inclusion of the Alberta wordmark at the base of the logo. In addition to the profile of the net, hockey is represented by the silhouette of a player. The player reflects Hockey Alberta’s new Mission statement (adopted in 2015) which focuses on ensuring that all players have the opportunity to participate and enjoy the sport, as well as Hockey Alberta’s status as a member of Hockey Canada.
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